SKYY Infusions Ginger launch
Uncover Ginger: on-premise
The on-premise campaign included a text promotion that featured the message: “For a good time text Ginger.” This initiated a sexy conversation with Ginger where she would text back SKYY Ginger drink recipes.Bathroom mirror cling
On-premise coaster, napkin and SKYY libs quiz
Uncover Ginger: off-premise
Generated interest and appeal by leveraging the feminine persona into a call to action that invited trial of Skyy Infusions Ginger. The two-sided case card also offered a straightforward approach that featured the hero drink, along with recipe ideas, to interest shoppers.Two-sided case card
Drink recipe necker and self talk
