Rosemount Wine (Hell's Kitchen)
Established a campaign to drive sales of Rosemount utilizing the equity of Hell’s Kitchen and Gordon Ramsey. Developed a 360 program including: in-store merchandising, a text program, microsite, mobile site, and a consumer and sales video with Gordon Ramsey introducing the new and exciting program. The Rosemount Hell’s Kitchen promotion was the most successful wine program in the Foster’s Wine Portfolio and set the gold standard for the brand’s expectations. Before its launch, it was the most anticipated program in the Foster’s wine portfolio, with the initial orders for displays higher than any other program Rosemount had executed in the past.
In-store Activation
Mass Display
Recipe easel back with attached pairing recipe cards
QR code and WAP site mobile component
Branded microsite
