Bliss (AMC's The Pitch)

Competed on AMC's The Pitch for a new product launch for a Bliss lip hair removal cream called Fuzz Off. The campaign consisted of print, web, microsite, social, viral, in-store and promotion.

Print ad with removable mustache decal
Bliss print ad, Sanchez

Tablet Magazine ad

Bliss Tablet ad Sanchez
Branded Mobile app
Social Activation

Branded microsite

Retail Activation

Out-of-home

Clips from the episode