The “Slice of the Good Life” award-wining campaign featured an original “pie of the month” spot each month, designed to generate awareness and a strong call-to-action enticing consumers to visit the restaurant to try the limited time, one-of-a-kind creations. Original music compositions were created and adapted to each spot by Mark Mothersbaugh/Mutato Muzika of DEVO fame.
Honored with numerous Telly Awards, 4 awards in 2007 and 14 awards in 2006, Bakers Square was recognized in the Best Campaign, Food & Beverage, Restaurant, Use of Animation, Use of Music, and Art Direction categories.